Yesterday’s Inside Xbox event promised our first look at next-generation gameplay footage across a variety of titles, including Assassin’s Creed Valhalla. We got it, but only barely. While players expected substantial gameplay walkthroughs like we’d see at, say, an E3 press conference, what we got were a selection of short in-game snippets cut together into cinematic trailers.

The folks at both Xbox and Ubisoft have acknowledged the criticism. Xbox marketing GM Aaron Greenberg says on Twitter that “clearly we set some wrong expectations and that’s on us. We appreciate all the feedback and can assure you we will take it all in and learn as a team.”

Assassin’s Creed Valhalla creative director Ashraf Ismail similarly says “you rightfully expected to see more today. We have a long marketing campaign ahead of us, you will see in-depth gameplay and get a lot more info about the game. Thank you for your excitement and passion! Be patient with us and be kind. It will be worth it.” Ismail tried to get out ahead of the stream to clarify that they’d debut a “first look teaser” at the show – not a full Assassin’s Creed Valhalla demo – but by then, the messaging war had already been lost.

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