What you need to know
- Twitter has launched Super Follows.
- The new feature allows Twitter users to subscribe for exclusive access to their favorite personalities or brands.
- Twitter users who enable the feature can earn money for exclusive tweets and more.
Twitter is launching monetization efforts all over the place.
You can now pay your favorite Tweeters for some exclusive Tweets.
Today, Twitter announced the rollout of Super Follows, a new way for people on Twitter to share subscriber-only content and earn money for it. The company says that the feature is currently only available to a small number of users who applied to the new program.
Today we’re excited to introduce Super Follows, a new way for people to earn monthly revenue by sharing subscriber-only content with their followers on Twitter. With Super Follows, people can create an extra level of conversation on Twitter (sharing bonus Tweets and more!) to interact authentically with their most engaged followers – all while earning money.
The company has revealed that those who turn on Super Follows can charge $2.99, $4.99, or $9.99 a month. Becoming a Super Follower will get subscribers access to exclusive Tweets for now but Twitter says this will expand to “Super Follows-only Spaces, newsletters, the choice to opt in to different subscription tiers that creators can offer, the ability to subscribe anonymously and more.”
Through Super Follows, people can set a monthly subscription of $2.99, $4.99 or $9.99 a month to monetize bonus, “behind-the-scenes” content for their most engaged followers on Twitter. And followers get extra special access to their unfiltered thoughts, early previews and subscriber-only conversations from their favorite accounts.
The feature is rolling out now in the United States and Canada for iOS users and the company says it plans to continue the rollout globally over the next few weeks.