While not yet a household name on par with Apple and Amazon, Chinese phonemaker Huawei is one of the biggest electronics brands on the market. 

Much like its big name competitors, Huawei could be working on its own voice-activated digital assistant to take on the likes of Siri and Amazon Alexa, according to sources at Bloomberg.

Though the company’s traction is gaining outside of China, Huawei’s assistant may wind up exclusive for its phones used in China as the company focuses on using Amazon Alexa and Google Assistant – the search giant take on a voice-controlled assistant – for devices it releases internationally.

This isn’t Huawei’s first rodeo with phone-integrated assistants, however, as the company’s first full-on introduction to the US – the Huawei Mate 9 – is releasing a second version later this year that comes packed-in with Amazon Alexa support.

Once a standout feature, competitors to Alexa, Siri, and Google Assistant could soon become a crowded market, with companies such as Adobe, Samsung, and potentially even Nokia all planning a hat of their own to throw in the digital assistant ring. 

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