“Being an intense, memorable experience up front is more important than replayability”.

For many gamers the term ‘FMV’ may still be loaded with memories of shlocky ‘cinematic’ clips crammed into games in the early 1990s. The memory space of the CD-ROM enabled developers to ‘wow’ people who had invested in their first personal computer with compressed video clips, not to mention the poor gamers who until then had had to ‘make do’ with pixelated blips and blobs. When the clips weren’t simply serving as cutscenes, the results generally ranged from so-bad-they’re-good to just-plain-bad, and it has taken a long time for the genre to shake its reputation for low-quality video and lower-quality acting.

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Original source: http://www.nintendolife.com/news/2020/05/feature_sam_barlow_on_bringing_telling_lies_to_switch_his_directing_style_and_his_next_project