Disney is banning Netflix ads on its entertainment TV networks, aiming to make it harder on the streaming giant as the company is preparing to launch its own streaming service Disney+. Disney owned ESPN will still accept Netflix ads.

Out of a total advertising budget of $1.8 billion last year, Netflix spent $99.2 million on TV ads, 13% of them going to entertainment channels part of the Disney group.

Apparently, Disney is targetting Netflix in particular, as the move won’t affect Amazon, Apple or Comcast, all of which have streaming services of their own. Then again, Disney+…

Original source: https://www.gsmarena.com/disney_will_no_longer_accept_netflix_ads_on_its_entertainment_tv_channels-news-39504.php