Amazon Prime Day 2018 is actually a day and a half this year, starting on 16 July and ending at midnight on 17 July. Here, we share all of the best early Prime deals, explain more about the new Prime Launches, and offer advice about how to make the most of the rapidly growing deals event.

Before we get started, don’t forget that you’ll need to be signed up to Amazon Prime in order to take advantage of Prime Day deals. Sign up to Amazon Prime or its 30-day free trial to get started.

This article covers the best deals you’ll find for Amazon Prime Day in the UK, but you can discover US-based Prime Day deals over on our sister site PC World here.

When is Amazon Prime Day?

Amazon has confirmed that Amazon Prime Day 2018 will begin at midday on 16 July and will continue until midnight on 17 July. That makes this the longest Amazon Prime ‘Day’ to date, spanning 36 hours.

It’s set to feature more than one million deals globally, and Amazon has promised 40% more Spotlight deals in the UK than in 2017.

It’s a week later than we had originally predicted, which we assume is to avoid a clash with the World Cup. Amazon Prime Day 2017 was on 11 July, and the years before it were within a day or two of that.

Despite Prime Day being a couple of weeks away, you’ll find lots of early deals available in the build up, the best of which we talk about below.

Best Amazon deals available right now

It may not be Amazon Prime Day yet, but with the announcement of its date came lots of great deals to build up anticipation for the day itself. We’re always on the look out for them, and we share them all in our round-up of the best Amazon deals.

Current highlights include up to 50% off Prime Video movies and TV, three months free on selected Prime Video Channels, four months of Amazon Music Unlimited for 99p, free games every day with Twitch Prime and three months of Kindle Unlimited for free.

You can see our top ten by scrolling through the list below.

As Amazon Prime Day grows, the company’s rivals have been joining in with the fun.  Last year, many launched sales events that coincided with Amazon’s, as outlined below. Expect to see similar this year from each of these Amazon competitors.

Amazon Prime Day Launches

n addition to making Prime Day longer this year, Amazon has introduced a new initiative called Prime Day Launches. These are brand new products and special-editions that are available exclusively to Prime members until mid August.

Not all of the Prime Day Launches have been unveiled yet, but we’ve already seen the HTC Desire 12 become available pre-order this way, as well as new Arlo Smart Home Security Light, and the first Alexa-powered game called Voice Originals When In Rome.

See all of the Amazon Prime Day Launches here.

What is Amazon Prime Day?

Prime Day 2018 will be the fourth annual Prime Day Amazon has hosted. The first was in the summer of 2015 when Amazon was celebrating its 20th birthday, but it was such a success that it has now become a yearly deals event.

Amazon Prime Day 2018 is expected to be bigger and better than ever, with deals as huge and as plentiful as they are on Black Friday and Cyber Monday. As mentioned, they are only available to Amazon Prime members, so  you’ll need to sign up to Amazon Prime or its 30-day free trial to take advantage of the offers.

Ahead of Prime Day, Amazon has sent enormous Amazon Smile boxes across the globe, including some right here in London. Amazon says that these boxes will offer exclusive entertainment experiences for Prime members and the general public.

There will aslo be an “entertainment extravaganza” taking place in London, which will include a performance from Take That, a screening of Paddington 2 and a meet-andgreet with author Ant Middleton. Tickets for this event became available on a first come first served basis on 3 July but disappeared quickly! Find out more here.

How to get Amazon Prime

As mentioned, the catch to Prime Day is that you’ll need to be an Amazon Prime customer in order to take advantage of the deals.

Amazon offers a 30-day free trial of Amazon Prime, and even free trial Prime members can get Amazon Prime Day deals. You can sign up to the Amazon Prime free trial here.

You can find out more about Amazon Prime and the huge number of features it offers for that £79/$119 per year fee in our complete guide to Amazon Prime.

Be sure to cancel your subscription before your free trial ends to avoid being charged, unless of course you find yourself enjoying it! Find out more about how to cancel your subscription properly here.

If you’ve previously had a free trial of Amazon Prime, you might be surprised to hear that you can do so again if it has been more than a year since your last trial.

Amazon Prime Day tips

  1. In the days leading up to Amazon Prime Day and during Amazon Prime Day itself, you’ll be able to join us right here for a curated list of the very best deals. Amazon will cut the prices on thousands of products so let us do the hard work for you to help you make the most out of it.
  2. Make sure your payment and shipping information is up to date now to be ready to make quick purchases on the day.
  3. Consider turning on Amazon’s 1-click purchase option.
  4. Use the Watch this Deal button on upcoming deals you see on Amazon’s website, to make sure you don’t miss them.
  5. Join the Waitlist for products that say 100% claimed, because people often change their minds and don’t buy. You’ll get a notification to alert you if more become available.
  6. Choose No-Rush delivery to earn rewards.

Best Amazon Prime Day deals of last year

To give you a better idea of what to expect, we’ve kept a list of some of the standout deals from last year below. Amazon says that 2017’s Prime Day broke all of its previous records, helping the company sell more products in a single day than ever before.

There were also plenty of super speedy Lightning deals available, and we expect to see the same again this year. They’re available for an hour or two before selling out, so you’ll have to be quick!

But even the Daily Deals can sell out, so you’ll need to get a move on if you want to make sure you get the best deals. A brilliant Surface Pro 4 deal sold out around lunch time, for example, and a PS4 deal just hours later.

Remember that all of the deals mentioned below will now be over, as this article was written on Prime Day 2017 itself. However, you can find all of the best deals available right now in our Best Tech Deals 2018.

1. Amazon Echo | Was £149.99, Now £79.99 | 47% off

The Echo was one of the most exciting gadgets in years, and was discounted on Amazon Prime Day by 47%.

2. Amazon Fire 7 Tablet | Was £49.99, Now £29.99 | 40% off

When Amazon first launched the £49 Fire Tablet in 2015, it instantly became the benchmark for cheap tablets. Almost two years later, the brilliant tablet was still just £49.99, and for Prime Day Amazon slashed the price to an incredible £29.99.

3. Xbox One S Bundle | Was £296.21, Now £179.99 | £111.21 off

This was one of the best Xbox One S deals we’d seen to date. Customers got the Xbox One S (500GB) itself, as well as Forza Horizon 3, Minecraft, Chatpad & Headset and a second controller, all for an incredible £179.99

4. Huawei Watch 2 | Was £379, Now £259 | 32% off

Huawei’s second generation smartwatch has a double-chrome design for a premium, sporty look. But it’s the hardware that really sets it apart from rivals: it boasts 4G connectivity, GPS, Wi-Fi and Bluetooth, allowing for use without a connected smartphone. The array of built-in sensors in the Watch 2 provides in-depth fitness tracking, too.

5. Fitbit Charge 2 | Was £139.99, Now £77.39 | 45% off

The Fitbit Charge 2 will appeal to the casual get-fit user and the more serious fitness freaks, although runners might prefer a tracker with a built-in GPS. Users will love the large display and interchangeable wristband, and there are plenty of great fitness features available to use.

6. PlayStation Plus 15 Month Membership | Was £54.98, Now £29.99

PlayStation Plus not only offers access to PS4’s online multiplayer capabilities, but it also means you’ll get monthly games at no extra cost and exclusive discounts.

7. UE Boom 2 | Was £169.99, Now £71 | 58% off

This durable, waterproof and shockproof wireless speaker was a steal at £71, which is more than half price. It offers up to 15 hours of battery life, and sounds great thanks to its 360 degree design.

8. Amazon Fire TV Stick with Alexa Voice Remote | Was £39.99, Now £29.99 | 25% off

The Fire TV Stick is a media streamer that lets you watch Amazon Prime Video, Netflix, YouTube and UK catch-up TV. You can install more apps and games on it to get more content, too. It plugs into your TV directly via the HDMI port, and this model has Amazon Alexa built in.

9. De’Longhi Nespresso EN550 Lattissima Touch Automatic Coffee Machine | Was £279.99, Now £125.99 | 55% off

This gorgeous coffee machine was more than half price as part of Amazon Prime Day. Available in three colours, it can make the perfect latte or cappuccino with just the touch of a button.

10. Bose SoudTrue Ultra In-Ear headphones | Was £99.95, Now £50 | 50% off

Amazon offered 50% off these in-ear headphones from Bose, designed for long wear with StayHear ultra tips for comfortable but secure listening. There’s an on-cable microphone, too.

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