Activision officer tackles both corporate and “game design” diversity

Activision Blizzard has announced the appointment of Kristen Hines as its chief diversity, equity, and inclusion officer, starting Monday, April 25. Hines previously worked at Accenture, a consulting company where she helped a number of companies expand their DEI initiatives. She’ll be part of the senior leadership team, and will report to chief people officer Julie Hodges.

“I’m excited to join a company that is prioritising its commitment to DEI and making progress on the ambitious goals it has set for itself,” Hines says in a press release. “In an industry with historical underrepresentation, I’m looking forward to leading the company’s efforts to further build a workplace that values transparency, equity, and inclusivity.”

Hines’ role will see her working on Activision Blizzard ongoing diversity initiatives, including the company’s promise to increase the percentage of women and non-binary people in the work force by 50% over the next five years. As the press release explains, she “will also partner across all gaming teams to ensure diverse and inclusive perspectives are included in game design, including storylines, character development, gameplay and community interaction.”

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