Going wrong: The desire to fix the iPhone X



Let’s face it, the iPhone X is a huge problem! It’s obvious! People are saying it, so it must be true. The only question is how to fix the problem. Luckily, internet talky people are here to tell Apple how. Thank God. Finally someone is giving Apple some free advice.

Writing for Fortune, Mohanbir Sawhney has the goods.

“Here’s Where Apple Went Wrong With the iPhone X.” (Tip o’ the antlers to mylestaylor.)

Oh, good, we’re finally going to get to the bottom of this. OK, sit down everyone. Shh. Quiet. OK, go ahead Mohanbir.

Apple, which reportedly plans to cut its production target in half for the iPhone X because of slower-than-expected sales…

OK, just gonna go ahead and stop you there. Let’s just talk about this report because the math behind it is kinda bonkers.

Nikkei reported that Apple was cutting its iPhone X orders for the first calendar quarter in half, from 40 million phones to 20 million. Sure, that makes… uh, no sense at all.

As Ryan Jones points out, Apple sold about 50 million iPhones in the first quarter of 2017 and again in 2016. Does it seem logical that the company thought it would sell 40 million $1,000 iPhones this year in the same quarter? Not so much. They don’t always get forecasts exactly right, obviously, but they’re a bit better than overestimating by 100 percent. That’s more how the Macalope handles his finances.

The report that Sawhney links to for support says:



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